DeCleanup Network converts grassroots environmental action into verified, funded, and onchain-permanent impact.
3
Systemic Gaps
4
Pathways
15+
SMART Outcomes
48mo
Horizon
01 - Root Cause
Volunteers organize. NGOs mobilize. Communities clean every single day. The problem is that this action remains invisible - producing no data that funders, partners, or institutions can trust, verify, or build upon.
Funders and partners cannot verify outcomes. Decisions rely entirely on self-reported claims.
Capital stays on the sidelines
Local actions remain fragmented. Efforts duplicate. Best practices never travel beyond a single neighborhood.
No network effect compounds
Volunteers and organizers receive no structured recognition. Participation stays episodic.
Cleanup stays episodic
A world where every cleanup event produces trusted, portable data that connects grassroots action to institutional funding, policy decisions, and regenerative ecosystem coordination.
DeCleanup Network - Long-Term Vision (5-10 Years)
02 - Core Logic
A single verified submission triggers a chain of value that compounds over time.
01
Geotagged before/after photos in under 60 seconds
02
DMRV - AI + human review validates evidence
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Immutable anchoring on Base / Celo
04
$DCU + Impact Product NFT per verified event
05
Funders use verified dashboards - fund more cleanups
30-Second Strategy Test
We discovered that grassroots cleanup cannot attract institutional capital because it produces no verifiable data. So we are prioritizing verification infrastructure first - a 60-second documentation process that creates immutable onchain records. We are testing this by running a hybrid AI + human validation pipeline and piloting with few communities around the world. If we can show 80% DMRV compliance and 3+ funders using dashboard data by month 12, we will scale organizer activation across 10+ countries.
03 - Resources
What we put in and what the network produces. Outputs connect to measurable behavior change.
04 - Causal Pathways
From shared root to canopy: trust creation is the trunk; coordination and incentives branch in parallel; verification credibility is where institutional trust lives.
Trunk — what makes everything else possible
P1 Trust enables shared infrastructure to scale
Shared infrastructure — network effects
Recognition — sustained behavior
P2 + P3 converge: volume × quality feeds the verification layer
Canopy — where institutional trust lives
05 - SMART Outcomes
Outputs are activity. Outcomes are behavior change. Every target passes the "So What?" test.
Short-Term · 0-12 Months
300 verified submissions (DMRV)
25 organizers in 10+ countries
30% repeat volunteer rate
80% DMRV compliance
85% AI waste detection accuracy
3+ funders using dashboards
Medium-Term · 12-24 Months
3+ funding decisions citing DeCleanup
75k kg verified waste documented
100+ stakers in verification
3 multi-country campaigns
10+ governance proposals
3+ ReFi integrations
Long-Term · 24-48 Months
$100k+ capital to verified cleanups
30% partners adopting DMRV
70% community-initiated campaigns
10+ ESG reports referencing data
80% decisions by community vote
Self-sustaining feedback loop
06 - Decentralization Roadmap
Progressive decentralization. Quality standards first, then distributed responsibility.
Human Review
Core team manually reviews every submission.
AI-Assisted
AI-assisted validation; human confirms.
Trustless
Decentralized: token holders become verifiers.
07 - Stakeholders
Six participant types. The network functions when all six are active.
Clean. Document. Earn.
Launch campaigns
Anyone can fund impact
Trade. Govern. Stake. Verify.
Municipalities & waste
Build & maintain
08 - Assumptions
Every pathway rests on assumptions. We state them, test early, and pivot if they fail.
| Assumption | Timeline | Success Criteria |
|---|---|---|
| Volunteers document if process <60s | Month 1-3 | 70%+ completion rate |
| Funders value verified over self-reported | Month 3-6 | 1+ funding decision cites data |
| Onchain anchoring adds trust | Month 3-6 | <10% user confusion |
| Community governance attracts participants | Month 12-18 | 5+ proposals, 10%+ participation |
| AI verification improves accuracy | Month 3-6 | 85%+ trash detection accuracy |
| Fair-launch prevents extractive behavior | Month 1-6 | No holder >5%; <30% sell pressure |
09 - Risk Register
Good strategy names risks, assigns probability and impact, and prepares mitigations.
UX target <60s; feedback on every rejection.
Validate with grant partners; reframe to coordination if needed.
Utility-only framing; legal counsel as we scale.
Fair-launch; staking for verification.
Hybrid: AI flags, humans confirm; publish metrics.
Progressive decentralization; expand as participation proves sustained.
Partner with municipalities before expanding region.
Strict DMRV; reject with actionable feedback.
Transparent governance; fair-launch; no insider advantages.
Every cleanup you verify is a data point that makes the next funder more confident.